Don't you go have pizza at the place where your friend tells you to? We get hundreds of your friends to tell you the same.
Your customers pay you for your products, don’t they? Now imagine them marketing for your brand as well.
When you get potential everyday people talking about you, they will not just pay for your services, but get you even more.
We bet you won't get a lower cost per engagement for your marketing campaign through any other platform or medium.
Tired of paying big budgets to produce good content? How about we get you a year’s content with 1 campaign?
Have a particular target market or a specific set of people to cater to? We make those people know who you are and make them love you.
Cost Per Engagement
With a base of nano influencers from the different walks of life, having different interests and personalities, TagMango can get your brand the people you want and the market you want to associate to. Our algorithm automatically searches our database by age, gender, location, interests, quality and aesthetic to build the community that is the perfect fit for you.
The brand awareness campaign run by Meesho, India’s first reselling company to be funded by Facebook, saw users sharing content consisting of the Brand’s USP. The campaign saw a great reach amongst their target audience.
The campaign generated a reach over 260k and a 7% engagement, which was a tremendous number, considering it was a non-UGC campaign. Influencers also generated activity on the platform by completing sales.
The influencers put up 3 stories, starting one week prior to the day of the event, every alternate day. The final day saw them covering the entire event through their stories. Some went live, some put up polls and QnA’s which generated a lot of interest around the event.
With the number of stories generated throughout the week, the overall views were north of 270k, with average story views coming to 1343 and a 70k engagement.
TagMango chose a highly targeted group of college students and working professionals to create word of mouth endorsements in Kolkata. The Mangonians were asked to order the new product online and try it out for themselves. This made for great content and authentic recommendations to their friends.
TagMango’s influencers generated 838 link clicks with 100 posts that were directed to online ordering for the Bubble Tea product, hence increasing both awareness and orders for the brand. A 13.26% engagement was generated for the campaign, where the CPE was Rs. 2.43.
To ensure the promotion of the new range, nano influencers put up user-generated content with regards to the importance of Yoga. The aesthetic nature of the posts caught the eye of the target audience, which led to substantial lead generation and peak in engagement for the brand.
With an estimated reach of 217k, the campaign led to 727 link clicks and an engagement rate of over 16.11% for the brand, making it a massively successful campaign.
TagMango is proud to have top brands across different verticals and categories as its clients who took the nano influencer marketing route and saw the benefits that come along the path. Together, we achieved huge success as social media went abuzz with consumers talking to other potential ones, helping brands reach their goals and make the most out of their marketing budget.
TagMango's influencers receive a varied range of benefits from each campaign. These benefits are customized for each of our brand partners. The benefits may be in the form of payouts, free product or service, exclusive perks or a combination of these. For campaigns with direct payouts, the payments range from Rs. 150/- to Rs. 1000/- per post.
For every user who applies to your campaign, TagMango performs a thorough analysis of each of their profiles and only chooses the best fitted ones on the basis of Engagement rate, authenticity, interests, location and 7 more such metrics of their profile.
TagMango's User profiling and analytics system checks each influencer's profile for fake engagement and followers and doesn't approve them if any such prohibited activity is found in their profiles.
Nano-influencers have a much lesser percentage of fake followers and upto 7X average engagement rate on their profiles as compared to bigger influencers giving you a much better value for your money. Also, do you know Ellen DeGeneres' Instagram has over 58% fake followers?
We love hyperlocal campaigns and so do our influencers. In store visits? Or a small delivery area? We'll take care of that.